Branding Strategy
A logo is an easily recognizable graphic symbol that identifies a company, a commercial product, or any public or private entity. Our Logo is a representation of what our brand is about: Immigrants, boats, the Statue of Liberty, and the name of Ellis Island will be the main item visible on the logo.
Our launch event will be in the form of a photography exhibition at the Ellis Island Museum. The event will take place exactly in the “Great Hall”, and has a lot of historical significance on Ellis Island’s history. Because many of us are media-related students, our photography exhibition will also invite all photography or film students in New York to create the theme of Ellis Island. We will also invite students from schools in New York with a large number of immigrants.
